The Bjarke Ingels Group, or BIG, is a group of architects, designers, urbanists, landscape specialists, interior and product designers, researchers, and innovators located in Copenhagen, New York, London, Barcelona, and Shenzhen. The office is now engaged in a wide number of projects throughout Europe, North America, Asia, and the Middle East. The company employs 600 workers as of 2021.
BIG’s architecture is the result of a thorough investigation of how modern living continually grows and changes because of the effects of multicultural interaction, global economic flows, and communication technologies, all of which necessitate new architectural and urban organization strategies.
They believe that in order to meet today’s difficulties, architecture might profitably go into a mostly unknown arena. A pragmatic utopian design that avoids the dreadful pragmatism of dull boxes as well as the innocent utopian aspirations of digital formalism. They build architecture by combining traditional materials such as living, leisure, working, parking, and retail, much like a type of programmatic alchemy. BIG’s architects find the freedom to transform the environment of our world to better fit modern life forms by entering the fertile overlap between the pragmatic and the idealistic.