They always seek transit-oriented areas where their communities can merge easily into the surrounding community when deciding where to construct. They collaborate closely with the local government to properly design the project and get any necessary zoning adjustments. They assemble a team of top-tier design professionals, defining the creative concept and directing the development process. They raise equity and borrow funds to finance the land purchase, building construction, and future long-term holding. They oversee the whole vertical building process, beginning with trade talks and ending with final completion. Their building’s placement and communication is crucial to the success of their leasing campaign; hence, they hold focus groups with tenants to carefully listen to their feedback and build upon it. Source: Fitzrovia Real Estate