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On weekends in recent weeks, when you walk down the street, it is not hard to see the streets and alleys covered with real estate agents’ Open House billboards. Everyone feels that the peak selling season has begun. As owners, they all want to sell their houses smoothly and get the best price as soon as possible. in order to achieve these points, we should start by selecting a suitable real estate agent. Before signing the agency agreement, you might as well meet a few more “candidates” and ask the following questions to measure whether the other party is the best comrade-in-arms in the sale of the house.
After receiving the business cards in the hands of the other party, you will find that different people have different titles, such as sales representative (Sales Representative), broker (Broker), real estate company licensee (Broker of Record), and so on. They are all formal real estate agents who have received training and assessment as real estate practitioners and can conduct real estate transactions for their clients. However, some real estate agents may have studied and obtained other professional qualifications before joining the profession, and such professional knowledge may be related to real estate transactions, such as finance, accounting, water and electricity, civil engineering, construction, law, and so on.
With these professional certifications, the quality of service for customers is naturally more than that of ordinary real estate transactions. In addition to a variety of certification related to the real estate industry, experience is also an invisible certification. Ask the other party how many properties have been sold in the past year? What’s the deal price? How many days does it take to sell? Above or below the bid? However, remember not to listen to one-sided words, but to analyze the answers in depth. Generally speaking, brokers who sell more properties in a short period of time sound very good, but whether they sell at a reasonable and good price or whether they sell quickly just because they sell at a low price is another matter.
Among licensed real estate agents, many people regard it as a full-time job in raising wives and children, but many people only regard real estate agents as part-time jobs and still have a regular job. No wonder, because according to the latest figures from the Toronto Real Estate Bureau (TREB), there are more than 49000 licensed real estate agents in most areas, but in 2017, for example, there were 92000 second-hand residential transactions in 2017, that is, less than two transactions per person per year. It is understandable that you need to hold several positions in order to make a living.
To ask whether the other party is a full-time real estate agent is to know how close he is to the market, whether he can grasp the pulse of the industry, how much practical experience he has every year, and more importantly, whether the other party will serve the entrusted customers wholeheartedly. Sometimes the quality of service of part-time real estate agents with rich seniority may not be as good as that of full-time newcomers who are fully committed.
As a seller broker, his job is not only to sell houses, but also to sell dreams and a beautiful vision of an ideal life to potential buyers. There are some real estate agents who are very active in certain communities of a certain city and often see their billboards selling houses on the street corners of the district. Generally speaking, they have a more in-depth understanding of the community, where there are parks, where there are supermarkets, and how the rankings of primary and secondary schools in the district are catchy. On the other hand, they also pay more attention to and understand the future development of the community, such as whether the Government has any new infrastructure projects, whether new buildings will be built nearby, and so on. All these factors may affect housing prices and market trends in the district.
To sell quickly and at a good price, you should start with a correct bid. Real estate agents, as representatives of homeowners, should know how to make reasonable analysis and guidance for homeowners in the light of market conditions, so as to determine bids that can be balanced by all parties. Apart from the overall property market, community factors are also very important. for example, recently, how many properties with similar housing conditions have been sold in the same community or on the same street, and the transaction prices are all important reference data. If the price is too high and impractical, it will only scare away potential buyers and end up staying in the market for a long time. If the asking price is too low, it may attract buyers, but whether it can receive a reasonable counteroffer is another matter.
There is a lot of pressure in the process of buying and selling buildings, and one of the key points of stress relief is to understand how much money will be spent on the whole transaction and to avoid some unexpected expenses, because in many cases, these extra expenses are unpleasant surprises. Sit down with the real estate agent who represents you, list the various expenses, such as legal fees, house inspection fees, taxes, etc., and draw up a budget. In addition, the commission of real estate agents is generally 5% to 6% of the transaction price, but this figure is negotiable and an agreement has to be reached with real estate agents.
Make sure your real estate agent has a marketing plan and how to put your property on the market. For example, will you hire a professional photographer to take house photos or even short films? Will you use social media to promote the real estate? Will you create a unique web page for the property? An effective marketing strategy is one of the keys to selling quickly and at a good price. Knowing how to contact potential buyers from different channels is better than just inserting cards on your front lawn.
Most people know that it is necessary to regulate the property before listing, so as to enhance the attractiveness and even add value to the property. However, real estate agents should be able to give more professional guidance on what needs to be adhered to and what needs to be rectified. There are some finishing projects, which can just clean up the debris and do some minor repairs, which does not cost much time and money. But there are also some maintenance, such as too dilapidated bathroom, old-fashioned kitchen cabinets, visible roof tile peeling and so on, all belong to the project with higher cost or longer decoration time. Whether it is worth doing, or whether it is affordable or not, homeowners and real estate agents have to work together to strike a balance.
