The typical Canadian eats more coffee per capita than the people of the United States and the United Kingdom, two of the top 20 coffee-drinking nations in the world. 72% of Canadians between the ages of 18 and 79 consume coffee every day on average, with regular coffee drinkers consuming an average of 2.8 cups per day (Coffee Association of Canada). While the typical Canadian consumes two cups of coffee per day, Manitoba and Saskatchewan are home to the country’s most avid coffee drinkers, with 18% of heavy users consuming five or more cups per day (Coffee Association of Canada). Coffee is the most popular beverage drank away from home in Canada, surpassing both soft drinks and tea, with at least two-thirds of the population frequenting coffee shops regularly. Based on what Canadian customers want, it seems that more than half of those who drink coffee like classic coffee.
Additionally, one-third of coffee consumers choose espresso-based beverages over typical coffee drinks. Drinks that do not include espresso represent a very small percentage of the Canadian market. Specialty coffees like cappuccino, espresso, lattes, café mocha, macchiato, and Caffè Americano have become more popular in recent years (by 3% between 2011 and 2015).
Apps like Uber Eats and SkipTheDishes contribute to the expansion of coffee firms and make it simpler for consumers to get beverages like coffee and tea. Customers like the ability to purchase without leaving their place of work or the comfort of their own homes, which is one reason why online sales are often larger than those in pubs. Five percent of frequent coffee drinkers use mobile apps to place their orders, while seven percent rely on specialized delivery services. Market analysts think that the gradual expansion of the coffee industry is being driven by the popularity of specialty espresso-based coffees among millennials, who are also driving the appeal of specialty coffee-based beverages. Due to its McCafé, McDonald’s was the most popular restaurant chain. Despite not being the market leaders in their respective industries, Van Houtte, Robin Donuts, and Seven Eleven stand out as customer favourites among rival chains.
Tim Hortons, which debuted a brand-new rewards program in March 2019 that allows consumers to earn points using both a paper card and a smartphone app, is now the most successful chain on the market. The Starbucks rewards program has been enhanced so that consumers may now exchange their loyalty points for bonuses. Starbucks Canada has taken things a step further by creating a collaboration with Uber Eats to offer a door-to-door delivery service.
Starbucks Delivers is now accessible in major cities such as Toronto, Vancouver, and Calgary, and the firm expects that the service will help them reach new consumers through the Uber Eats platform as well as increase the convenience for existing customers. Starbucks Delivers is now accessible in major cities such as Toronto, Vancouver, and Calgary, and the firm expects that the service will help them reach new consumers through the Uber Eats platform as well as increase the convenience for existing customers.